Anamon

Anamon is a brand founded in 2025 with the ambition to redefine the concept of outdoor shading, transforming a functional element into a true design experience. Conceived by Kris Van Puyvelde, founder and chief designer of Royal Botania, Anamon represents the natural evolution of a long-standing tradition dedicated to excellence in outdoor living.

Rooted in the expertise of Royal Botania—an internationally renowned Belgian company established in the early 1990s and synonymous with luxury outdoor furniture—Anamon inherits its core values: elegance, precision, and uncompromising quality. At the same time, it introduces a new design vision where innovation and refined aesthetics coexist in perfect harmony.

The brand stands out for its nature-inspired approach: essential lines, fluid movements, and intelligent solutions that conceal sophisticated engineering. The Anamon umbrella, with its graceful opening motion reminiscent of a sea anemone, perfectly embodies this philosophy. Even when closed, it transforms into a decorative element, resembling a sculptural outdoor lamp that blends seamlessly into its surroundings.

Every detail is designed to deliver a superior experience: premium materials, hidden mechanisms, and meticulously crafted finishes define a product built to last and to enhance exclusive environments such as private gardens, luxury terraces, yachts, and high-end resorts.

Anamon is not simply an outdoor shading brand, but a new way of interpreting outdoor space—an invitation to experience it with greater aesthetic awareness, where functionality and beauty meet in a quiet, effortless balance.