Beetle chair - seat upholstered with wood base

For decades, Gubi has embodied the essence of Danish design, embarking on a journey through the luxury and beauty of everyday life. Founded on the idea of celebrating life through design, the company has embraced passion, courage and evolution as key pillars of its brand. Gubi is not just a furniture and lighting brand, but an expression of lifestyle, an invitation to embrace sophistication and elegance in every aspect of your home. His philosophy is a masterful blend of past and present, combining tradition and innovation to create timeless pieces that integrate perfectly into any environment, from classic to contemporary.

Among the distinctive traits of Gubi emerges the ability to to harmoniously blend historical elements with a contemporary aesthetic. His designs evoke a sense of familiarity and news at the same time, capturing attention with iconic shapes and high-quality materials. A tangible example of this fusion is the famous Beetle chair, created by designer GamFratesi, which reworks the elegance of antique chairs in a modern key with a sinuous silhouette and unparalleled comfort. Each Gubi piece tells a unique story, combining influences from the past with a bold vision of the future, thus creating a heritage of timeless design.

Since its foundation in 1967, Gubi has embarked on a path of continuous innovation and collaboration with some of the most big names in the design scene. From Greta M. Grossman to Gio Ponti, from Jacques Adnet to Robert Dudley Best, the brand has established ties with talented designers who have contributed to shaping its identity. unique in the world of furniture. Each Gubi piece is the result of careful research and a creative process that aims to overcome the boundaries of traditional design, offering cutting-edge solutions that enhance beauty and functionality.